The Press Room (Pulse) is an AI-powered content command center designed for community managers. It ingests content from multiple sources (RSS feeds, URLs, text), organizes it into campaigns, generates multi-platform social media assets using AI, and schedules content across Instagram, LinkedIn, Facebook, and YouTube. The platform includes a carousel editor, reel builder, brand kit management, and a WordPress plugin for embedding campaign builders directly into client workflows.
01The problem
Community managers juggle dozens of content sources, multiple social platforms, and strict brand guidelines — all while trying to maintain a consistent publishing cadence. Creating platform-specific assets (carousels, reels, stories) from a single article was taking 30+ minutes per piece, and there was no central system connecting content ingestion to asset creation to scheduling.
02The approach
Built a full content pipeline from ingestion to publishing. RSS feeds and URLs flow into a unified content database, AI generates platform-optimized assets with brand-consistent styling, and a calendar view handles scheduling. The carousel editor and reel builder support granular per-slide styling, and a WordPress plugin lets teams embed the campaign builder directly into their existing CMS workflow.
FIG. 02 — CAMPAIGN DASHBOARD WITH MULTI-PLATFORM ASSET GENERATIONPROJECT DETAIL
03The build
01
Multi-Source Content Ingestion
RSS feeds auto-fetch every 30 minutes, with support for manual URL and text input. Article scraper extracts structured content from WordPress, Elementor, and generic HTML.
02
AI Asset Generation
AI-powered content remixing generates platform-specific social media assets with brand-consistent colors, fonts, and voice across multiple AI providers.
03
Carousel & Reel Builder
Visual editors for creating Instagram carousels and video reels with per-slide styling, background overlays, custom typography, and image layouts.
04
Brand Kit System
Each content source gets its own brand kit with colors, fonts, voice guidelines, and logo — ensuring every generated asset stays on-brand.
05
WordPress Plugin Integration
Embeddable campaign builder and reel builder via iframe with JWT-secured API key exchange, letting teams work inside their existing CMS.
06
Content Calendar
Cross-platform scheduling with calendar view for managing posts across Instagram, LinkedIn, Facebook, and YouTube.
04Results
Multi-Platform Output
Single content piece generates assets optimized for 4+ social platforms
Brand Consistency
Brand kit system ensures every asset matches client guidelines automatically
CMS Integration
WordPress plugin brings campaign building directly into editorial workflows
AI-Powered Remixing
Content repurposed across formats with AI-driven copy and styling
05Project views
WHAT LASTED
Pulse turns the chaotic daily grind of community management into a streamlined, AI-assisted workflow. By connecting content ingestion, AI generation, visual editing, and scheduling in one platform, it gives community managers their time back while keeping every asset on-brand and platform-optimized.