Jeff Bilbrey
Digital Architect &
WordPress Specialist
Digital Architect & Media Technology Director
Building fast, scalable publishing systems for media brands and businesses.
→ Director of Technology at Fletcher Media
Core Skills & Tools
WordPress (custom development, ACF, Elementor, REST API)
Cloud Infrastructure (Cloudways, Cloudflare, Redis, Varnish)
Data & Automation (Make, N8n, Airtable, Google Sheets, API integrations, Replit, Lovable)
Ad Tech & Analytics (Ezoic, MediaVine, Freestar, RevContent, SendToNews, Primis, GA4, Tag Manager)
Frontend (HTML, CSS, JS, React)
DevOps / Migration / Performance Auditing
Hello, I’m Jeff Bilbrey
I am a Michigan-based WordPress Developer and Consultant with more than 20 years of experience building websites for small businesses, agencies, and national media brands.
I’m a hands-on technologist and problem-solver with a background that spans design, development, automation, and media infrastructure.
I currently serve as Director of Technology for Fletcher Media, overseeing large-scale WordPress networks like The Big Lead, Dodgers Nation, and LA Sports Report.
My role blends strategy with execution, leading migrations, building automation workflows, and optimizing site performance for millions of monthly readers.
Before Fletcher Media, I founded Level 99 Design, a digital agency focused on small business web design and automation.
I also run Fan Driven Media, which includes Detroit Sports Nation and Detroit Lions Nation, giving me firsthand insight into how technology and content connect in today’s media ecosystem.
What drives me is simple: building systems that make content easier to create, manage, and grow.
WordPress Services
WP Ecosystem Strategy & Architecture
Full-stack WordPress builds optimized for performance, security, and scale. From a simple marketing site to a media network with millions of monthly views.
Site Migrations & Optimization
Seamless transitions from legacy systems, proprietary CMSs, or outdated infrastructure to modern WordPress environments that load fast and perform reliably.
Automation & Data Workflows
Save time and reduce human error. I design and build automations using Make.com, Airtable, and API integrations that connect your content, analytics, and publishing tools.
Technical Strategy for Media Brands
For organizations that already have WordPress teams but need guidance, I help define the architecture, build efficient workflows, and align your tech stack with your content goals.
Why Work With Me
I help publishers and businesses migrate, redesign, and scale their WordPress ecosystems — not just build websites. With experience spanning both agency work and national media brands, I understand the balance between creative flexibility and technical performance.
I’ve led large-scale migrations, built automated publishing workflows, and optimized high-traffic WordPress environments to perform under real-world pressure. My focus is always on creating systems that are fast, reliable, and built to grow with your audience.
You’ll get:
Proven expertise from both the agency and publisher sides of the industry
Scalable WordPress architecture that’s easy to maintain and expand
Automation and data workflows that save time and reduce overhead
A direct, transparent partnership
Jeff Bilbrey
Digital Architect & Wordpress Specialist
I’ve worked with brands like The Big Lead, Detroit Sports Nation and Dodgers Nation to migrate, optimize, and stabilize their WordPress platforms. From custom WP-CLI pipelines to SEO preservation and performance tuning, I bring practical solutions that keep websites fast, secure, and future-proof.
Featured Case Studies
Here’s how I’ve helped publishers and businesses solve complex problems with custom WordPress solutions. Each case study highlights challenges, process, and results.
Client Feedback
Here’s what clients and partners say about working with me. I focus on delivering reliable WordPress solutions, clear communication, and measurable results.
