THE WORKSHOP · FIVE YEARS FROM THE FUTURE
I build AI-powered systems and the platforms they run on.
Twenty years of shipping—from enterprise IT leadership to the platforms behind national media brands read by millions every month.
Services
TWO DIRECT PATHS · ONE EXPERIENCED BUILDER
Custom software & AI automation
Internal tools, workflow automation, integrations, WordPress plugins, and production-ready software built around the real business constraint.
Explore custom software 02Websites for local businesses
Fast, modern websites with local SEO, clear conversion paths, dependable hosting, and ongoing support through Level 99 Design in Fenton, Michigan.
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SYSTEMS BUILT, MIGRATED, AND SCALED
From AI Mockup to Two Production Brands
Claude and Claude Design set the visual direction. The production handoff turned it into JeffBilbrey.com and Level99Design.com—two connected, content-complete websites built for search, speed, and real operations.
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JARVIS: A Local-First AI Operating System
A personal AI command center for life and work — voice, memory, automation, and integrations, all running locally.
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The Big Lead
Enterprise Sports Media Infrastructure
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Experience
TWENTY YEARS OF BUILDING AND SCALING
- Designed and shipped internal systems used by 40+ team members, eliminating manual workflows
- Built automation pipelines for analytics reporting, social media generation, and live content publishing
- Diagnosed and resolved production incidents under high-traffic conditions
- Oversee infrastructure and syndication for a media network generating 30M+ monthly views across owned and partner platforms
- Built Detroit Sports Nation to 7.5M monthly pageviews and $45K/month revenue
- Recovered from major algorithm shifts three times, rebuilding traffic to 1M+ monthly pageviews
- Architected an AI-driven editorial system supporting 20+ writers
- Reduced workload by 70% through automation and system design
- Led systems and DevOps initiatives impacting 180+ staff
- Oversaw 20+ CI/CD pipelines and enterprise delivery systems
- Shifted deployments from bi-weekly to on-demand releases
- Reduced recovery time from roughly three days to under 30 minutes
Latest writing
FROM THE NOTEBOOK
How My AI Team Migrated JeffBilbrey.com Off Replit
A production migration across compute, data, storage, DNS, secrets, scheduled jobs, and one hidden AI dependency—completed through a governed, approval-gated SDLC.
I’m Building My Own J.A.R.V.I.S
I have been building a personal AI assistant called J.A.R.V.I.S.
JARVIS Became LifeOS. This Weekend, It Learned How to Ship Safely.
JARVIS grew into LifeOS, an AI operating model with ten executives, a written constitution, and a delivery pipeline that ships bounded changes to production without a human clipboard.
Client feedback
Jeff helped design my website, and I couldn’t be happier. He did great work and it was effortless on my end. I would recommend Jeff to anyone. Great guy to work with.
Jeff has been a reliable partner for Detroit Sports Nation. From automation to SEO optimization, he has helped us scale traffic and keep the site running fast.
Working with Jeff was an absolute pleasure. He made the entire web development process seamless and easy to understand. He anticipated my needs before I even knew what to ask.