I Build Intelligent Systems That Solve Real Business Problems.
20 years building software for national media brands and local businesses alike. Custom software, WordPress plugins, automations, and websites — if software can solve it, I build it.
Hello, I'm Jeff Bilbrey
I'm a Creative Technologist based in Michigan — 20 years of building systems that actually work, for national media brands and growing businesses alike.
From founding Detroit Sports Nation (7.5M monthly pageviews) to directing technology at Fletcher Media, I've spent my career turning complex problems into elegant, automated solutions.
Trusted by Brands & Publishers
Technical Core
Click each area to explore in detail.
AI Engineering & Automation
Engineering intelligent, self-sustaining workflows using Vibe Coding, Agentic AI, and complex API orchestration.
Platform Architecture
Designing resilient WordPress environments and automated pipelines for high-traffic networks and millions of readers.
Performance, Data & Scalability
Aligning technical infrastructure with measurable ROI. Specializing in SEO preservation and scaling platforms to handle millions of monthly pageviews with 99.9% stability.
Custom Software & Mobile Development
Full-stack web apps and native mobile apps built with React, React Native, and Expo — accelerated by Agentic development workflows that ship production-ready code faster than traditional approaches.
Technologies & Methodologies
Experience
20 years of building and scaling systems. Click to expand.
7.5M
Monthly Pageviews
Peak Traffic
$45K
Monthly Revenue
Platform Revenue
70%
Workload Reduction
Via AI & Automation
5,000+
Concurrent Users
Stable Performance
- Designed and shipped internal systems used by 40+ team members, eliminating manual workflows
- Built automation pipelines for analytics reporting, social media generation, and live content publishing
- Diagnosed and resolved production incidents under high traffic conditions
- Optimized infrastructure to support 5,000+ users at ~30% CPU utilization
Systems Built
Featured Work
Systems and platforms I've built and scaled.
Client Feedback
"Jeff helped design my website, and I couldn't be happier. He did great work and it was effortless on my end. I would recommend Jeff to anyone. Great guy to work with."
Kris Davis
Owner, Lakeside Floor 2 Ceiling
"Jeff has been a reliable partner for Detroit Sports Nation. From automation to SEO optimization, he has helped us scale traffic and keep the site running fast."
Publisher
Detroit Sports Nation
"Working with Jeff was an absolute pleasure! He made the entire web development process seamless and easy to understand. He anticipated my needs before I even knew what to ask."
Luisa Recchia
CEO
Let's Build Something Together
Have a complex technical problem? Need to scale your infrastructure? I'm all ears.