Resume

Download or view my full resume below.

This resume reflects my corporate and employment background. If you're looking to hire me for a freelance project — custom software, a WordPress site, or an automation — head to the Services page instead.

Jeff Bilbrey

Creative Technologist focused on AI systems, automation, and platform design. Builds and deploys high-impact systems that reduce manual work, improve performance, and drive revenue.

Impact

  • Built platform to 7.5M monthly pageviews and $45K/month revenue
  • Recovered from multiple algorithm-driven traffic collapses back to 1M+ monthly pageviews
  • Reduced operational workload by 70% using AI-driven workflows and automation systems
  • Scaled infrastructure to support 5,000+ concurrent users with stable performance

Experience

Director of Technology

Fletcher Media

2025–Present
  • Designed and shipped internal systems used by 40+ team members, eliminating manual workflows
  • Built automation pipelines for analytics reporting, social media generation, and live content publishing
  • Diagnosed and resolved production incidents under high traffic conditions
  • Optimized infrastructure to support 5,000+ users at ~30% CPU utilization

Founder

Fan Driven Media (Detroit Sports Nation)

2010–Present
  • Built Detroit Sports Nation to 7.5M monthly pageviews and $45K/month revenue
  • Applied technical SEO, caching, and system optimization to drive sustained growth
  • Recovered from major algorithm shifts three times, rebuilding traffic to 1M+ monthly pageviews
  • Architected AI-driven editorial system supporting 20+ writers
  • Reduced workload by 70% through automation and system design

Team Lead – IT Operations

Amrock

2013–2022
  • Led systems and DevOps initiatives impacting 180+ staff
  • Oversaw 20+ CI/CD pipelines and enterprise delivery systems
  • Shifted deployments from bi-weekly to on-demand releases
  • Reduced recovery time from ~3 days to under 30 minutes

Systems Built

Publink / Pubfluencers

Marketplace connecting publishers and influencers with CPM-based monetization.

AI Editorial Engine

AI-driven scoring system prioritizing content using SEO and analytics data.

Social Asset Generator

Automation tool reducing content creation time from 5–10 minutes to under 2 minutes.

Analytics Reporting System

Unified reporting layer combining Google Analytics and WordPress data.

YouTube Live Integration

Automated system detecting live streams and publishing real-time content.

Core Strengths

  • AI Systems & Workflow Automation
  • LLM Integration & Orchestration
  • API Integration
  • WordPress Architecture (WP-CLI)
  • Performance Optimization (Redis, Caching)
  • Rapid Prototyping

Technologies

WordPressWP-CLIRedisn8nMake.comREST APIsGoogle AnalyticsSearch ConsoleCI/CD PipelinesVS CodeClaude Code